There are three keys to creating a unique and memorable personal brand.
- Passion + Purpose.
- Creativity + Photography.
- Execution + Consistency.
Passion + Purpose
Chances are if you are seeking to create a personal brand for yourself, your passion and purpose has evolved. When creating your brand think clearly about what you want to portray. Consider how you want your target audience to view you (most likely as an expert in your field). With that, ensure that your passion flows freely when communicating your brand to the world. We want to know the real you, nothing phony or fake.
Creativity + Photography.
Your brand is your bread and butter, it’s the center of your earth. You must display it creatively. By enlisting a team of professional photographers, designers, marketers and PR experts you are investing in yourself and your purpose. Please do not put out fuzzy or inappropriate photographs with yourself as the subject. The image that you present to the world will be the very presence that is felt by your clients, consumers, family and friends. Ensure that your image represents you fully for what you wish to convey. Professional photos can make you or break your branding efforts. If within your brand you market or sell a product, ensure that those products are also photographed professionally for marketing purposes.
Execution + Consistency.
Execution of a strategy and a marketing plan is critical. My motto is, “if you stop marketing, they stop watching.” Therefore, ensure that you are constantly nourishing and caring for your brand. Create a marketing strategy and execute it. Hire a team of professionals that will help elevate your mission and your movement to the next level. Be unique, be memorable, be helpful to the consumer, interact and network. Most of all be consistent in the creative output of your brand and ensure that your messaging is clear. be.you!
Julie M. Holloway (a.k.a. JMH)
Marketing & Design Professional and Author