Today, the web is the sanctum sanctorum for every seller all over the world.
There is no limit to how many things your company can achieve when you utilize online forms via multiple social networks and information sites. Company reputations and sales are made and ripped apart on online media platforms today. In today’s business world, dry spells no longer exist; social media helps keep the business going at all points of time. Therefore, keeping your pipeline full with online forms of marketing becomes not only imperative, but also inevitable. Online marketing today, however, goes beyond just drafting e-mails (which spam), SMSs (which are deleted) and online ads.
Several new inventive and fascinating forms of online marketing are propping up which are more than capable of keeping the trade fires burning. One of the most popular methods of online marketing is Search Engine Marketing, which can help target traffic to your website. How long the user stays interested on the page also depends on the structure and content on the website.
Interesting websites attract the attention of the social media. Social networking and social news sites are probably the most effective ways of reaching out to the masses and keeping your pipeline full with online forms of marketing. Apart from Facebook and Twitter, newer social networking websites like Pinterest, LinkedIn, YouTube and Instagram, and social news ones like Reddit, Wikipedia, and Digg are becoming increasingly popular. Blogging platforms, like WordPress, Blogger, LiveJournal, are another great way of generating interest about your business and keeping up your sales.
Apart from these popular websites, newer ones (e.g. SalesPortal) are appearing which act as complete marketing partnership platforms, and allow for vendors to connect with the businesses. And just as in business where the businessman meets clients to supply information regarding the company, RSS feeds shove news articles and site updates regarding the content, i.e., the business, out to all of the site’s subscribers, keeping them updated.
Online forms and appointment setting software is a means of getting lists of interested customers. It is perfect for any company. Lead generation via online forms is a great service to use. It is perfect for you as the seller and for the buyer. Lead generation means that your company is given a list of leads by a third party. These customer leads have already indicated that they have an interest in the products or services you are offering. These warm lists improve your conversion rate compared to cold calling.
The buyers can request information from a multitude of businesses which offer the product or service they want and online forms. The sellers can then pitch the service or product because they already have permission from the online form submitted by the buyer. The conversion rates associated with the use of lead generation are much higher than with cold calling because the prospect has been qualified before their information reaches the hands of your sales staff. Lead generation via online forms has become increasing popular because your company is able to decide the pricing for every lead and select them based on the area you want to market and which produce or service you want to offer. Your business can also control the number of leads you receive each month from a lead generation company which can help you with your company budgeting. The best part about using online forms is that you only pay for leads that you get which are warm. On average leads cost between five and twenty five dollars while the set up fee ranges between fifty and two hundred dollars per year.
Ladies and Gents!
Do not miss the VIP TEW Author Chat this spring!
Entrepreneur Within You [Sip, Sign + Shop] @ Standout Style Boutique
As our TEW Crew gears up for the excitement of our third book launch this July, we’re hosting a VIP experience to preview chapters from the new book, chat with some of the authors, sip on some bubbly champagne, grab a few copies of the prior books and shop at the outstanding Standout Style Boutique.
There are a limited number of tickets, so register now!
All tickets include 1 signed copy of either TEW 1 or TEW 2 as well as a special savings offer if you pre-order TEW 3 the day of the event!
We’ll see you there!
– The TEW Crew | www.tewyou.com | #unleashthebiz
Owning a good company and offering high quality products is not enough in today’s harsh and competitive world of business – there are numerous small business owners doing the same things as you and providing similar services. And they may easily be in your own neighborhood! This kind of rivalry and competition sometimes considered healthy and good for your own work, but can also ruin your efforts to stay afloat.
So, in order to be the best and the most visible to the biggest possible number of customers and clients, you have to rely on something other than your products, i.e. a good marketing strategy that will include online presence. Finally, if you want to be more appealing than your competitors, you have to engage in human interaction with your users and make them feel special and appreciated. In short, they have to know that they are interacting with a person and not a machine, which will make them care for your brand even more and dedicate more time and money to you.
Since connecting people with your company’s products and services is a rather desired and positive trait you should definitely pay attention to, here are some ways how you can do that.
Social Media Tactics
With the biggest portion of clients being present on social media, having a good strategy for Facebook, Twitter and Instagram appearances is a simple must nowadays. However, what some companies do not do successfully is being as humane on social media platforms as in real life – they do post images, comments and advertisements, but all of that looks a bit too computer-generated.
You should make sure that you always reply to your followers personally, add specialized ads for special occasions and share personal stories and experiences. This will make them feel appreciated and more loyal to your brand.
Connected to a good social media strategy, this means that your platforms should be handled by people who are ready to provide helpful advices and information to your followers. Ensure that there are always people who know everything that needs to be known and are ready to pass the knowledge onto the client base. It is just like a 24/7 phone-based customer services, but only online.
If your company owns a blog and posts random content and comments, you are better off not having it at all. Opening up a blog means that you are ready to add some meaningful texts and personal, real-life stories and experiences. If you manage to do this, your users will identify with you and will follow you more closely, which is always good. You can advertise on the blog, but do it subtly.
Posting clients’ experiences on a company’s website often looks fake and generated in order to attract attention. This is why having a company’s own employees posting their personal stories is much better, genuine and trustworthy. This makes people connect to your brand on a more personal level because they will see the truthful approach and get to know the people who are handling their business.
You can find out what is needed in your neighborhood and provide something good for your local supporters by organizing a rally, a parade or a fund raiser. This will show the people that you are not focused on yourself and purely business-oriented, but are thinking of the community as well. With so many good causes all around the world, this tactic can be done literally by everyone, from an advertising agency in Melbourne to a local printer in Paris.
The Best Policy
Despite the fact that your online presence should reflect the best your company has to offer, you should never run away from mistakes. Missteps are a part of the business and it is sometimes better to accept flaws than deny them.
Big brands follow the policy of honesty and from time to time publish official apologies and explanations for some wrong moves on their websites, stating the mistakes and offering solutions. This way, they show their users that they do not underestimate them, but value honesty, fairness and mutual respect.
Adapting your online presence to a more personal level can sometimes be hard, but the results it brings are more than worth the trouble. If you show your clients that you value them as people, on a personal level, they will value you even more and turn from online followers into paying customers.
Meet Tiffany Green from @the entrepreneur within you volume 2 this Sunday in Lombard for books n’ bottles!