Social media is a powerful marketing tool for entrepreneurs, bloggers, business owners, and self-published authors. Popular sites like Facebook, LinkedIn, Twitter, and Instagram have changed the way we market to our customers, by allowing businesses to reach them directly.
When it comes to growing your business using social media, there are some best practices. Here we share a few ways to use social media to grow your business in the African American community.
1. Be consistent
This is our number one tip for a reason! Your blog posts should be well-thought-out and scheduled to keep an active blog, well—active. Your social media should also be scheduled to ensure you are posting often. Sticking to your plan and being consistent will go a long way to making your brand look professional.
2. Tailor content to a specific social platform
Managing several social platforms for one brand, it’s important that you give each site its own personality. Although you can share the same blog on various platforms, you should format your posts to the site you’re posting on.
For example, you shouldn’t use hashtags on LinkedIn, but you should on Twitter and Instagram.
3. Push the most on the networks that you get the most engagement on
If you see one social network is getting more attention than your other social networks, then put the most time into growing that network. Some networks are going to work better than others for your brand, and it’s important you go where your audience is.
4. Write good content
The best way to get traffic to your website is to write engaging content that your audience can relate to. It’s better to have one potential customer than one hundred followers who aren’t interested in what you have to offer.
5. Balance your posting between business and fun
It’s important to mix both business and fun social posts into your marketing plan. Although the fun posts may attract more people and get more likes, the business posts will attract potential customers. Having a balance of each will keep your brand fun and informative.
6. Celebrate events and culture
A good way to engage African Americans is by posting about African American events and culture. You could host a giveaway or a contest pertaining to the event to push engagement. A few upcoming events you should keep in mind:
- African American History Month: February 2017
- African American Day Parade: September 17, 2017
- Kwanzaa: December 26, 2017
Christopher Sumner, owner of Mama Lee’s Gourmet Popcorn located in the small, scenic and thriving community of downtown Elgin IL. Is what most would consider a modest family owned and operated business. Inspired by many as a native son, to Elgin Christopher’s love and sense of community grew over the years. It is also here where he found the love of his life and soul mate, his lovely wife Ashely who works alongside him. They are now offering fundraising to all local schools! Connect today 🙂
Blessed with a strong entrepreneurial spirit a burning desire to give back to the community he so loves. Finally the vision was received to give love back to the community in handfuls at a time. How??? In the form of his mother’s homemade caramel popcorn recipe, he remembers as a kid, all the wonderful feelings that came with being alongside his mother in kitchen preparing the sweet smelling, delicious tasting popcorn. He remembers the warm nurturing look only a mother can give as she drew from the excitement and anticipation in his face. Mostly he remembers her adoring, patient, measured smile and how it made him light up inside and feel tremendously loved. Ohhhhh!!! The taste, He can still literally “Taste the Love” hence the slogan. Inquisitive by nature and looking to push the boundaries in (Poptastic Culination) after he mastered his mother’s recipe, he began to explore and combine flavors that would explode in your mouth and give your taste buds a run for their money.
Today with over 40 flavors and counting Mama Lee’s Gourmet Popcorn hand selects and rotates signature flavors weekly to keep the masses intrigued. At our location you’ll find an atmosphere that is much different from any other gourmet popcorn shop. Here you’ll always be greeted by someone who is friendly and excited to see you and who will always remind you to have a “Poptastic day!” We not only want you to “Taste the Love” we want you to feel the love.
Here at Mama Lee’s Gourment Popcorn our popcorn is popped and made fresh daily on site. Why??? Because we love to see you smile and there’s nothing like the smell of freshly popped popcorn to awaken the senses and bring a smile to one’s face. Our philosophy is simple (A warm smile and kind word, can go a long way towards helping someone have a “Poptastic” day! We want to see your smile, so expect a kind word, a friendly jester and free samples as just a few ways to bring a smile to your face.
When you stop by to visit, think of Mama Lee’s as your home away from home. Have a cool drink, enjoy some free samples, hang out, relax, let’s talk awhile. We like to think of ourselves as an extension of your family. So whether it’s individual customized orders, weddings, baby shower, party favors, Bulk or corporate orders we want to be there to share in the moment and we go above and beyond to make every encounter, every experience, every taste, a “Poptastic” one. Come “Taste the Love.”
They are now offering fundraising to all local schools! Connect today 🙂
Mama Lee’s Gourmet Popcorn
20 S Spring Street, Elgin, IL 60120
1484 SPRING HILL MALL
West Dundee, IL
Hours Of Operation:
Monday – Saturday 10a to 9p
Sunday 12p to 6p
age of 8. After high-school she attended Ringling School of Art & Design, DePaul and The Art Institute of Chicago where she took a variety of art courses and in 2014, received her BA in Business Administration with a Marketing Focus from Capella University.