6 Surefire Ways to Use Social Media to Grow Your Business

6 Surefire Ways to Use Social Media to Grow Your Business

Social media is a powerful marketing tool for entrepreneurs, bloggers, business owners, and self-published authors. Popular sites like Facebook, LinkedIn, Twitter, and Instagram have changed the way we market to our customers, by allowing businesses to reach them directly.

When it comes to growing your business using social media, there are some best practices. Here we share a few ways to use social media to grow your business in the African American community.

1. Be consistent

This is our number one tip for a reason! Your blog posts should be well-thought-out and scheduled to keep an active blog, well—active. Your social media should also be scheduled to ensure you are posting often. Sticking to your plan and being consistent will go a long way to making your brand look professional.

2. Tailor content to a specific social platform

Managing several social platforms for one brand, it’s important that you give each site its own personality. Although you can share the same blog on various platforms, you should format your posts to the site you’re posting on.

For example, you shouldn’t use hashtags on LinkedIn, but you should on Twitter and Instagram.

3. Push the most on the networks that you get the most engagement on

If you see one social network is getting more attention than your other social networks, then put the most time into growing that network. Some networks are going to work better than others for your brand, and it’s important you go where your audience is.

4. Write good content

The best way to get traffic to your website is to write engaging content that your audience can relate to. It’s better to have one potential customer than one hundred followers who aren’t interested in what you have to offer.

5. Balance your posting between business and fun

It’s important to mix both business and fun social posts into your marketing plan. Although the fun posts may attract more people and get more likes, the business posts will attract potential customers. Having a balance of each will keep your brand fun and informative.

6. Celebrate events and culture

A good way to engage African Americans is by posting about African American events and culture. You could host a giveaway or a contest pertaining to the event to push engagement. A few upcoming events you should keep in mind:

  • African American History Month: February 2017
  • African American Day Parade: September 17, 2017
  • Kwanzaa: December 26, 2017

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Meet the Crafty Hands Club!

Meet the Crafty Hands Club!

so you want to learn a new craft…we have a new blog post giving you 5 reasons you should!
Excerpt: We love sharing the community, creativity, and joy we get from crafting with others. Today, I am sharing five different reasons to learn a craft. Often, people are intimidated by learning a new craft for various reasons but there are many ways your life can be enriched through crafting.

Read the Rest

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Mama Lee’s Now Offers Fundraising!

Mama Lee’s Now Offers Fundraising!

Entrepreneurs to Follow!

image (7)Christopher Sumner, owner of Mama Lee’s Gourmet Popcorn located in the small, scenic and thriving community of downtown Elgin IL. Is what most would consider a modest family owned and operated business. Inspired by many as a native son, to Elgin Christopher’s love and sense of community grew over the years. It is also here where he found the love of his life and soul mate, his lovely wife Ashely who works alongside him. They are now offering fundraising to all local schools! Connect today 🙂 

Blessed with a strong entrepreneurial spirit a burning desire to give back to the community he so loves. Finally the vision was received to give love back to the community in handfuls at a time. How??? In the form of his mother’s homemade caramel popcorn recipe, he remembers as a kid, all the wonderful feelings that came with being alongside his mother in kitchen preparing the sweet smelling, delicious tasting popcorn. He remembers the warm nurturing look only a mother can give as she drew from the excitement and anticipation in his face. Mostly he remembers her adoring, patient, measured smile and how it made him light up inside and feel tremendously loved. Ohhhhh!!! The taste, He can still literally “Taste the Love” hence the slogan. Inquisitive by nature and looking to push the boundaries in (Poptastic Culination) after he mastered his mother’s recipe, he began to explore and combine flavors that would explode in your mouth and give your taste buds a run for their money.

image (1)Today with over 40 flavors and counting Mama Lee’s Gourmet Popcorn hand selects and rotates signature flavors weekly to keep the masses intrigued. At our location you’ll find an atmosphere that is much different from any other gourmet popcorn shop. Here you’ll always be greeted by someone who is friendly and excited to see you and who will always remind you to have a “Poptastic day!” We not only want you to “Taste the Love” we want you to feel the love.

Here at Mama Lee’s Gourment Popcorn our popcorn is popped and made fresh daily on site. Why??? Because we love to see you smile and there’s nothing like the smell of freshly popped popcorn to awaken the senses and bring a smile to one’s face. Our philosophy is simple (A warm smile and kind word, can go a long way towards helping someone have a “Poptastic” day! We want to see your smile, so expect a kind word, a friendly jester and free samples as just a few ways to bring a smile to your face.

When you stop by to visit, think of Mama Lee’s as your home away from home. Have a cool drink, enjoy some free samples, hang out, relax, let’s talk awhile. We like to think of ourselves as an extension of your family. So whether it’s individual customized orders, weddings, baby shower, party favors, Bulk or corporate orders we want to be there to share in the moment and we go above and beyond to make every encounter, every experience, every taste, a “Poptastic” one. Come “Taste the Love.”

They are now offering fundraising to all local schools! Connect today 🙂 

Mama Lee’s Gourmet Popcorn

20 S Spring Street, Elgin, IL 60120


Store #2:


West Dundee, IL
Hours Of Operation:
Monday – Saturday 10a to 9p
Sunday 12p to 6p

Daily Herald.com

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Meet JMH, founder of TEW

Meet JMH, founder of TEW

Meet “The Curator” of TEW Julie M. Holloway // Artist, Author, Entrepreneur
Julie M. Holloway is a multi-passion entrepreneur based in Hanover Park, Illinois (just outside of Chicago). Her love for the arts began at the early

JMH featured with her 14 year old daughter, and co-author Jasmine

age of 8. After high-school she attended Ringling School of Art & Design, DePaul and The Art Institute of Chicago where she took a variety of art courses and in 2014, received her BA in Business Administration with a Marketing Focus from Capella University.

The first sixteen years of her career Holloway worked in various roles at companies such as Accenture, Home Depot, Nike and Oce Printing only to realize her passion and potential has and always will lie in the creative industry. After three years of moonlighting as an intrapreneur, while working a 12-14 hour work day, Holloway was spending 2-4 hours per night on her graphic design business. One day she woke up and realized it was her time to pursue her passion as a creative entrepreneur and took the ultimate leap of faith and left her full-time career in corporate America.
Holloway opened JMH Cre8ive Solutions in November, 2011 and has experienced tremendous growth and an expansion of creative design, print and web services along with her team of co-entrepreneurs. With an enormous heart and hunger for collaborating and assisting entrepreneurs carry through their creative vision, the business continues to flourish. Not too long ago, a colleague labeled JMH as the “dream midwife” because she has helped, encouraged, counseled and mentored many clients and colleagues as they pursue their entrepreneurial dreams.In November 2012 Holloway authored and curated the book series titled The Entrepreneur Within You (TEW), and in 2014 launched TEW Volume 2 and TEW Volume 2 in July, 2015.
She organized this inspirational entrepreneurship anthology with 18 contributing authors, and they are currently working on volume four which will introduce another 18 contributors. From her infamous “quit day” in 2011 JMH continues to inspire, encourage and equip her colleagues as well as perfect strangers with hope and inspiration of following their life’s journey.
TEW volume 4 is in the works, and should be released by the June, 2017. Stay connected! In her spare time, JMH spends quality and creative time with her husband Darnell, children Jasmine (14) and D.J. (10) who are also emerging entrepreneurs. Together, the family loves sports, games, the Chicago White Sox, playing mini-golf and going to various events together. The kids are learning a bit about entrepreneurship by authoring books, selling soy wax candles, t-shirts, journals and other exciting products at events.
You can find out more about the Holloway’s fine art business at www.jmhcre8ive.com.
SHE IS…[creativity unleashed]
Learn about the TEW book series at http://tewyou.com!
Books are $16.00 at www.tewyou.com
Julie M. Holloway | Chief Cre8ive Officer
JMH Art + Design Studio
p: 224.234.5148 – new # a: Hanover Park, IL
s: www.jmhcre8ive.com e: jmhartstudio@gmail.com
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Suicide Awareness 5k – Help us spread the word!

Suicide Awareness 5k – Help us spread the word!

Hey all, would you please consider helping us spread the word about this awesome initiative! <3

Suicide Awareness 5k – Help us spread the word! 

Join us for the 2nd annual Stay in the Race 5K to benefit Live Out Loud Charity. 
Live Out Loud Charity (LOLC) is a (501c3) non profit organization focused on suicide awareness, and prevention through core character development. Sherrie Gearheart established this organization one year after losing her childhood friend to suicide. He was only 19 years of age. Since 2010, LOLC has reached over 80 million individuals around the world educating people on the signs of suicide and how to stop this preventable cause of death.
Vendor/Sponsorship info: StayInTheRace5k@gmail.com
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