Tips for Making Analytics Work in Your Small Businesses

Tips for Making Analytics Work in Your Small Businesses


Many businesses mistake the idea that analytics can be added “anytime” to be useful. However the truth is that analytics value occurs when planning metrics so that they describe the persona of site visitors and app users who can be customers.

The following is a list of reporting ideas that can be planned upfront.  The metrics and dimensions are based upon Google Analytics, so implementing these is a matter of accessing your Google Analytics account online.

The key to getting the right reports that relates site visitors or app users to your business. Let’s start with the most straightforward: Location, Demographics, and Benchmark reports.

Location (Nation, city, state) or Geo Report

This basic report answers a key question – is your site attracting visitors consistently from an intended region?  Monitoring this against your business objectives can show where within a region are people accessing your site. This can inspire how you deploy your advertising and how you use your social media.

Demographics (Age, male/female)

Demographics provide age ranges and the mix of male/female visits.  These can be helpful in determining if the age and sex of the visitors match for the intended audience of a product or service. 

Benchmark (Device, location, channels)

Benchmark reports indicate a site’s or app’s performance compared to that of other sites or apps within an industry. The analytics reports from participating Google Analytics forms the basis of the benchmark data.

Social Media

There are analytics for each social media platform – Twitter Analytics for Twitter, Facebook Insights for Facebook, and various tools for Instagram – I personally like Ink361.   Each of these varies in appearance, but each has a  purpose: to monitor activity on the given social media platform. They can measure engagement of specific types of posts, the best time of day to post, and what content in posts are working the best to tweak your posts to increase reach.

Note that I wrote given: It means that the metrics are about activity on that particular social media.

But they can not reflect activity that leads to your website.  For that you need an analytics solution, Google Analytics. Google Analytics, or another digital marketing analytics solution like Piwik, contain reports to show how much of the social media platform is contributing to site or app goals.

Audit the traffic and see how each social media platform ranks in terms of visits, then engagement (time in session and pages/session).  Sources that are not top ranked may have higher engagement metrics those may be more worthwhile to develop further support.  

Make sure you can tie the activity to your business goals. A good consultant – like, say, Zimana Analytics can provide the right guidance to help your business keep its customer base strong.


Pierre DeBois, Founder and Chief Digital Marketing Strategist
Zimana, LLC
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★ It’s Small Business Saturday – Free Shipping at TEW! ★

★ It’s Small Business Saturday – Free Shipping at TEW! ★

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★ Celebrate Small Business Saturday! ★ 
#shopsmall with TEW


Hi there! Hoping you had a wonderful Thanksgiving weekend!  In 2011 the United States Senate unanimously passed a resolution 
of support for Small Business Saturday.  Shop now @ and support our authors!FREE SHIPPING THROUGH 11.30.2016

#TEW5Years #TEWyou #JMHstyle //


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This weekend after relaxing, I had the honor to paint 16 windows in the John Crane corporate office cafeterias! I had a blast. If you know a small business (or large) that may need some windows painted, please share my info:

Thank you!

Check out our full design menu here:

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#ShopSmall in Hanover Park, IL 11.16.16

#ShopSmall in Hanover Park, IL 11.16.16

#ShopSmall with our Hanover Park local businesses this holiday season! Come on out to the Local Business Showcase on 11.16.16!
Open to the Public – come see what businesses and services the Hanover Park area has to offer! Network. Have fun. Enjoy some refreshments.
Want to Showcase Your Business? Contact Kathleen Arnold to register for an exhibitor space. 630-823-5778 or
Hope to see you there!
#TEW5Years #TEWyou #JMHstyle //
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TEW celebrates 5 years!

TEW celebrates 5 years!

Who’s ready to come celebrate The Entrepreneur Within You book series with us + JMH Cre8ive Solutions 5-Year Anniversary?

Join us on Oct.22 for a #mimosa + a toast! #JMHstyle 🙂 <312039546_10207737624778864_3915738735774021231_n

+ bring a friend [or four]!!!!

celebrate. shop. drink. be merry! #entrepreneurInspiration!







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TEW marks 5 years!

TEW marks 5 years!

sipThe Entreprener Within You {T.E.W.} invites you to join us for the #TEW5YearAnniversaryChicago

Inside each new soul is an entrepreneur waiting for their ‘birth’. It is our job as humans to help cultivate eachother’s creativity, coach one another, cheer on one another and CONNECT one another to the resources they need for their own business.



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Hello from the #CoffeeBeanQueen!

Hello from the #CoffeeBeanQueen!

Hello from the #CoffeeBeanQueen!

The JMH Art + Design LOGO Layaway is Back!

Quick update!

Our #CoffeeBeanQueen signature tee is now available! Thanks to my design buddy, Jocelyn, for inspiring me and re-naming me this week (sorry mom and dad).


Thank you!

Please tell all your friends, that Aug. Ed. of logo layaway is back #logolayaway #jmhstyle or call 630.220.3655! $50 down/weekly payments!
For more information, email: or call/text 630.220.3655


Event contact: Julie Holloway
630.220.3655 //


Check out our full design menu here:

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 Thank you so much for your business and for your business referrals!
We appreciate you!



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Books + Wine + Boats

Books + Wine + Boats

Hey all! If you love [books + wine + chicago boats] this is for you —>

we’re almost at capacity!12039546_10207737624778864_3915738735774021231_n


Would you do me a favor and share with anyone that likes this type of VIP event?

Thanks! JMH


Click here to purchase tickets:

TEW ( author, Julie Holloway will be there along with other 220 Communications/Publishing authors signing books!




#220summerread #TEWstyle

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Who Else Wants to Be Published?

Who Else Wants to Be Published?


What does it mean to be published? In an era where anything you post online is technically your published work, where is the line drawn between professionals and hobbyists? The simple answer to this question is if you are getting compensated for your work, and you own your words (or have legally sold them to another entity), then you are participating in the more traditional and familiar publishing world.  However, even within the more limited scope of “traditional,” there are a few distinct ways that you can be published, all of which have their advantages and disadvantages.



Often thought of as the “easiest” way to get published, it is not necessarily the case.  Just because you can log onto Amazon and have your words available to the masses does not mean that they will become popular. In fact, publishing yourself is fast becoming a game of “who can get the most views on social media.” Fortunately, or unfortunately, when you publish yourself, you also have to look out for yourself. To make your book successful thecreativewithout the support and resources of well-known publishing houses is hard. Often your only channels of communication to the public are through social media, and even then there is so much metadata that your words can quickly become buried.

Besides, the intention of a book is to pull a reader in. It doesn’t work to push something somebody doesn’t want. This is, however, the approach that many people take when they self-promote on social media.

It is important to remember, though, by using purely social channels to advertise your works, you are effectively alienating a great portion of the population who does not use these mediums, and the people who do use these avenues are often too young or too uninterested to appreciate literary works.

In truth, Twitter is not there to sell books in 140 characters, Instagram is not being used to search new titles (even if you put an artistic filter on it), and Tumblr is not a community that should be used as a spectator sport for literature. Remember, half the battle of being published is the marketing and promotion that a book receives.

Publishing yourself without being dependent on anyone also has its advantages. DIY books are booming.  According to The Guardian, in 2013 18 million self-published books were purchased by UK readers, and the numbers are only continuing to grow. So, while this is far from a bad publishing method, if you go this route be sure to differentiate yourself on social media from those who use social sites for purely social reasons.
Independent Publishers and the Big Houses

There are also more traditional methods to approach publishing, and these are through the publishers themselves. Although the self-publishing market is continually growing, using the tried and true method is still the simplest and quickest way to having your work available in print. If you elect to pursue this route to have your copy published, there are five basic steps that you must follow.

Step 0: Read

Without reading, you will get nowhere. Where else will you learn how words can be crafted and contorted to do your bidding? Books are the genesis of inspiration and ideas. After all, that is why you are writing in the first place, right?


Step 1: Write the Book

Another obvious step. Without a book, what are you trying to publish? While it is technically possible to begin searching for an agent when you only have an outline and a few chapters finished, it is in your best interests to have your entire novel on hand so that when you are asked to present it, you are able to offer it right away. Otherwise, you may find yourself scrawling out a manuscript in record time, which could really take the fun out of writing.


Step 2: Prepare a Letter of Inquiry and a Proposal

Today, few publishers will be happy to see an unsolicited manuscript come across their desk. Therefore, it is your job as a writer to interest them
thickpaperbackfront_800x1280enough to request your novel. To do this you must first provide a query letter. Along with your query letter, you should supply a synopsis of your novel, as well as an introduction of yourself as an author. While there are differences if you are pitching fiction versus non-fiction, the basic principle remains the same.


Step 3: Find an Agent

Getting an agent to represent you is like finding your own personal marketer. They will help send in your proposals and make sure that you have everything in order to make the perfect pitch. Agents are good to have if your book has potential commercial success, because they can generally get your novel looked at much quicker and negotiate bigger advances for you.


Step 4: Get Solicited by Publishers

If you have an agent, this step is unnecessary. However, if you are trying to hack it on your own, you will need to submit your proposal to many publishers simultaneously. Why? Simply because it can take publishers six months to get back to you and, if you went one by one, it might end up taking you 24 years to publish your book.


Step 5: Submit a Full Manuscript

Finally, a publisher will ask you to submit a manuscript whereby you will send one in so that they can make sure that what you have produced is satisfactory, and they are interested in making your book available to the public.

As you can see, no matter how you decide to approach it, getting a book published is not going to happen overnight. Regardless, do not get discouraged. There are many people vying to get their books discovered, so it will take time.

Publishers have thousands of manuscripts to sort through before they can find one that is worth their investment. However, working with a smaller publisher has its advantages. They can help guide you and work with you to help achieve your goals. Plus, as a traditional publishing medium, they have the ability to market your work even after its debut, in order to help ensure your success.

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