Social media is a powerful marketing tool for entrepreneurs, bloggers, business owners, and self-published authors. Popular sites like Facebook, LinkedIn, Twitter, and Instagram have changed the way we market to our customers, by allowing businesses to reach them directly.
When it comes to growing your business using social media, there are some best practices. Here we share a few ways to use social media to grow your business in the African American community.
1. Be consistent
This is our number one tip for a reason! Your blog posts should be well-thought-out and scheduled to keep an active blog, well—active. Your social media should also be scheduled to ensure you are posting often. Sticking to your plan and being consistent will go a long way to making your brand look professional.
2. Tailor content to a specific social platform
Managing several social platforms for one brand, it’s important that you give each site its own personality. Although you can share the same blog on various platforms, you should format your posts to the site you’re posting on.
For example, you shouldn’t use hashtags on LinkedIn, but you should on Twitter and Instagram.
3. Push the most on the networks that you get the most engagement on
If you see one social network is getting more attention than your other social networks, then put the most time into growing that network. Some networks are going to work better than others for your brand, and it’s important you go where your audience is.
4. Write good content
The best way to get traffic to your website is to write engaging content that your audience can relate to. It’s better to have one potential customer than one hundred followers who aren’t interested in what you have to offer.
5. Balance your posting between business and fun
It’s important to mix both business and fun social posts into your marketing plan. Although the fun posts may attract more people and get more likes, the business posts will attract potential customers. Having a balance of each will keep your brand fun and informative.
6. Celebrate events and culture
A good way to engage African Americans is by posting about African American events and culture. You could host a giveaway or a contest pertaining to the event to push engagement. A few upcoming events you should keep in mind:
- African American History Month: February 2017
- African American Day Parade: September 17, 2017
- Kwanzaa: December 26, 2017
Christopher Sumner, owner of Mama Lee’s Gourmet Popcorn located in the small, scenic and thriving community of downtown Elgin IL. Is what most would consider a modest family owned and operated business. Inspired by many as a native son, to Elgin Christopher’s love and sense of community grew over the years. It is also here where he found the love of his life and soul mate, his lovely wife Ashely who works alongside him. They are now offering fundraising to all local schools! Connect today 🙂
Blessed with a strong entrepreneurial spirit a burning desire to give back to the community he so loves. Finally the vision was received to give love back to the community in handfuls at a time. How??? In the form of his mother’s homemade caramel popcorn recipe, he remembers as a kid, all the wonderful feelings that came with being alongside his mother in kitchen preparing the sweet smelling, delicious tasting popcorn. He remembers the warm nurturing look only a mother can give as she drew from the excitement and anticipation in his face. Mostly he remembers her adoring, patient, measured smile and how it made him light up inside and feel tremendously loved. Ohhhhh!!! The taste, He can still literally “Taste the Love” hence the slogan. Inquisitive by nature and looking to push the boundaries in (Poptastic Culination) after he mastered his mother’s recipe, he began to explore and combine flavors that would explode in your mouth and give your taste buds a run for their money.
Today with over 40 flavors and counting Mama Lee’s Gourmet Popcorn hand selects and rotates signature flavors weekly to keep the masses intrigued. At our location you’ll find an atmosphere that is much different from any other gourmet popcorn shop. Here you’ll always be greeted by someone who is friendly and excited to see you and who will always remind you to have a “Poptastic day!” We not only want you to “Taste the Love” we want you to feel the love.
Here at Mama Lee’s Gourment Popcorn our popcorn is popped and made fresh daily on site. Why??? Because we love to see you smile and there’s nothing like the smell of freshly popped popcorn to awaken the senses and bring a smile to one’s face. Our philosophy is simple (A warm smile and kind word, can go a long way towards helping someone have a “Poptastic” day! We want to see your smile, so expect a kind word, a friendly jester and free samples as just a few ways to bring a smile to your face.
When you stop by to visit, think of Mama Lee’s as your home away from home. Have a cool drink, enjoy some free samples, hang out, relax, let’s talk awhile. We like to think of ourselves as an extension of your family. So whether it’s individual customized orders, weddings, baby shower, party favors, Bulk or corporate orders we want to be there to share in the moment and we go above and beyond to make every encounter, every experience, every taste, a “Poptastic” one. Come “Taste the Love.”
They are now offering fundraising to all local schools! Connect today 🙂
Mama Lee’s Gourmet Popcorn
20 S Spring Street, Elgin, IL 60120
1484 SPRING HILL MALL
West Dundee, IL
Hours Of Operation:
Monday – Saturday 10a to 9p
Sunday 12p to 6p
age of 8. After high-school she attended Ringling School of Art & Design, DePaul and The Art Institute of Chicago where she took a variety of art courses and in 2014, received her BA in Business Administration with a Marketing Focus from Capella University.
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Launch Two Books That Helps People Make Better Marketing Decisions And Help Them Communicate Online Better
I am launching two nonfiction books, one that is aimed at small & medium size businesses that want to improve their sales and customer experience with digital marketing analytic, and a second that gets to the heart of why people are having bad communication online and off – from trolling to debates related to the 2016 election, bad communication is everywhere.
Book One: Breakthrough Measures
This marketing analytics book takes a look at how analytics can be used within your business to connect to your customers, helping businesses understand how to leverage their social media, their paid search, and their other offline marketing which is impacted. The book reflects over 8 years of experience and is preceded by articles written in CMSWire, All Analytics, and DMNews.
- Chapter 1 The Lay of the Land – This introduction covers the meaning behind current stats and trends, and looks at what technology and business resources should be in place. The reader will know how digital marketing should be set against business objectives 10 pg
- Chapter 2 Organizing Where The Journey Begins This section will touch upon key pieces that should be in place. This chapter will also include basic website code to help users know what can be done for simple tasks and for using a tag manager to organize tags. 20 pg
- Chapter 3 Search Basics This chapter covers the latest resources and steps for developing a search strategy. This chapter will cover developing a customer persona, inserted against site code, and how keywords are selected 20 pg
- Chapter 4 Mobile Basics This chapter covers the latest resources and steps for developing a mobile strategy. This chapter will cover how mobile SEO is managed and ideas for selecting a mobile landing page. A segment on apps development and how it relates to analytics will be addressed 15 pg
- Chapter 5 Ad Basics – Paid and Social This chapter covers the latest resources and steps for developing a paid search strategy. This chapter will cover the latest information from paid search ads and social ads. Google, Bing, Pinterest, Amazon, Facebook and Instagram will be covered. An explanation of varying the marketing message will be included. 20 pg
- Chapter 6 Social Media Basics This chapter covers the latest social media resources, and is meant to explain how a small business should manage across the platforms. This will touch upon social dashboards and be a bridge to analytics – strategies is to learn how to engage on a platform and measure a result. This chapter will focus on how to best manage content for varying platforms (content marketing, video/live recording). 25 pg
- Chapter 7 Analytics Reporting: Where To Look First This chapter covers the basic metrics and how the reporting can work for guiding a business decision regarding search, paid search, and social media 50pg
- Chapter 8 Analytics Reporting: Where To Look Next This chapter covers developing a segmentation that shows how customers are connecting to the site contents. Topics will include multichannel reporting, custom variables, custom reports, and filters 50 pg
- Chapter 9 Analytics Reporting: Advanced Measures This chapter covers the latest ideas and concepts for connecting metrics to business objectives, such as customer lifetime value. It will also cover some basic ideas for using advanced tools such as R programming and data mining based on GA. 40 pg
- Chapter 10 Visualizing The Breakthroughs This chapter covers simple dashboard concerns and keeping everyone on a small business team on-message with the results. This will include data visualization tools and plugins for Excel dashboards 30 pg
- Chapter 11 Repairman: Basic Analytic Diagnostics and Data Security This chapter covers simple diagnostic concerns that can arise with respect to analytics tags, page speed performance, and maintaining secure usage of data. 30 pg
- Chapter 12 Upgrade Your Marketing This chapter covers the how a small business should look at updated its content. It will provide resources for maintaining current to date with the latest digital marketing and technology trends 10 pg
Book Two: It Got Back To The Wrong People
This book, which its genesis is an offshoot of Breakthrough Measures, examines how digital technology & media combined with social behavior influences our collective means for expressing opinions and responding to comments. The impacts are widespread, from marketers whose brands now encounter people’s values in their efforts, to the everyday person, culminating in the aftermath of the 2016 US election.
People are interested in dialogue as long as it is meaningful. The book can help foster that dialogue.
People features an overview of how media and shifting public usage of technology connects to communication and social issues offline. The first chapters explain the digital influences. The second set shows examples within the arts and politics, as well as various cultures. The last chapters provide context, tips to discern issues, and recommendations on what to do. Anyone who reads it will learn, reflect, and enjoy the ideas to communicate effectively.
- Chapter 1 Big Mouth: A Brief History of How “It” Got Back To You Starting with an examination of a comment from Bill Cosby on his 2004 NAACP awards speech – nicknamed the “Pound Cake” speech – this chapter looks at some of the social issues and public events that have been impacted when exposed online. The chapter offers thoughts of how our comments on issues are observational, but leave out an examination of causal effects – and how such instances impacts communication and context surround social media online. This chapter will note well-known discussions in media, from entertainment, business, and government (which will also serve into the first few chapters as well).
- Chapter 2 “The Media” Reflects On You This chapter notes the history of the new broadcasts from the pre-cable days to now, and how our collective understanding of information has changed. People have the impression that the media is biased and unfair, but shifts in how information is presented means that it can be a mirror to ourselves rather than a collective, shared understanding. Media may be acting more as a mirror, just like the internet. This chapter ultimately will look at how our communication and everyday judgement have been impacted. Example: The media may be acting more as a mirror, similar to the internet (Filter Bubble advocated by Eli Pariser, Pop news coverage over the years (Michael Jackson, OJ Simpson trial) influencing coverage, consolidation of news media sources ); Fake news is forcing social media platforms to better police their content.
- Chapter 3 Wade in the Social Media Water: Our Community Online This chapter examines the rise of social media and how it – and the commercialism that embraced it first – has becomes influential in how we communicate. The chapter name is a variation of the old Negro spiritual “Wade In The Water”, meant in this instance as a metaphor for how people wade in the “waters of information” — at different banks, different time of day, and for different purposes. Therefore our experiences become a number of opinions with varying degrees of communication skills that can hard to discern online. Example Thought: Everyone can offer their opinion on social media, but that opinion can spread. That can be dangerous for small businesses (Memories Pizza in Indiana, Amy Baking Company in Arizona) and individuals (#CecilTheLion)
- Chapter 4 Everything Sticks: How Technology Can Change The Scope of Our Common Sense and Ethics The character Selina Kyle/Catwoman, as portrayed by Anne Hathaway in The Dark Knight Rises, once complained that starting fresh in life is hard because “everything sticks”. This chapter will take a look at how various everyday tech – from our devices to analytics- can correlate information, but a key influencer, the data being examined, shifts separately of common sense and intuition. decisions. For people and issues that are considered “data” in a debate, pitfalls appear when we have issues communicated through technology and media. Example Thought: People can be more analytical about their lives – their health, their choices in how they spend their money, map places they need to go. But the capability does not mean life is better for everyone. The work behind a benefit has to be done to achieve a benefit from what is being measured.
- Chapter 5 Asymmetric Truth: When Online Opinions Become Our Real Thoughts In Life Communication can create perceived correlations when there is more to it, but what we convey online does not always reveal offline influences. This chapter will cover how asymmetric information can develop, and how our opinions become facts when all the facts are not presented. Twitter usage will be among the topics examined, as are examples of how social issues are rooted in asymmetric experiences for various people. The chapter will also speak to how we process information in specific and diffuse ways, with a theme that we must seek information where possible.
- Chapter 6 Culture: How We Identify Ourselves How we see ourselves influences how we communicate to the world. This chapter will examine how culture influence us as individuals, and how that shapes our discussions online. Notes about how personal experience, faith, psychology, and cultural issues such as women’s rights influence how we express our ideas online will be included. Examples: Hashtag campaigns for women’s issues in professional careers are examined — #ILookLikeAnEngineer, #gamergate
- Chapter 7 Art: When We Dream of Life (and Life Becomes A Dream) The chapter examines instances in Art and Entertainment regarding how we express ourselves online.
- Chapter 8 Politics: The Art of Deciding Our Values, Our Fate, and Our Voice Examples in politics and activism regarding how we communicate online – why our debates need varied voices to make progress, and an examination of social bottlenecks to communication.
- Chapter 9 Passing Knowledge: Organizing How You Listen, Explain, and Share Ideas Tips on how to assess the media you ingest online and how to review content for misleading or limited information. Some tips will be based on analytic practices and will include social media platforms to help people select tools to appreciate the groups they choose to associate with online.
- Chapter 10 In a Crowd Alone: Being Aware of How We Relate to People Tips on how to to deal with people with our devices and behavior. We are always communicating, just like our devices – when do we to know when we are dealing with people in a straightforward manner.
- Chapter 11 What to Keep In Mind When Advocating – Tips on what to look for when giving your message (and for marketers, small businesses, and nonprofits, how to look at context & metrics with a message).
- Chapter 12 Never Throw Rocks And Hide Your Hands: How To Debate and Discuss Safely – Educate yourself on communicating safely online – what to look for from individuals online and off – the character and quality of posted material must align to be truthful.
Why these books are important
These books are important to me as way to engage people on seemingly different topics that are yet related ideas – much of analytics is related to context and communication online. Breakthrough Measures will cover best practice in analysis, while It Got Back To The Wrong People offers people a way to vet the ideas that they encounter online and choose to discuss.
I wanted to introduce books that could benefits others through some best practices from my experiences and maybe shift debates so that people can have better conversations. I’ve incorporated aspects of these experiences in my marketing presentations, but I wanted a more dedicated platform to talk about best practices.
Details on what the funds will go towards
Ok folks, here’s the details on how the funds will be used.
- The books will be published via Bookbaby.
- Perks are the books themselves, plus opportunities for workshops to be donated to a group of your choosing.
- Funds will cover book expenses (through Bookbaby – roughly $1200 to cover an initial run of 200 books), an editor to help review both books (est $1500/each), a designer who is starting work on the book covers ($400/each), two banners for conferences ($500/each), a dedicated website for the books (est $300), and marketing via paid search marketing via Linked In, Facebook, and Adwords.
- The funds will also allow a dedicated budget for marketing the books consistently through 2017 and into 2018.
There are Zimana funds earmarked for the project as well. Another Zimana product, an analytics app, is well underway. It will provide small businesses another way to manage expenses accurately, based on analytics.
Another issue, albeit personal, is the replacement of the “company car” (The current car is a nearly 16 year old Ford Focus with over 233,000 miles as of this writing – vehicle was kept during graduate school, working, and while starting Zimana 8 years ago to keep start up costs low. New speaking opportunities that require travel is now driving up wear and the need to replace it).
Thus any support for this project would be well appreciated, because additional resources can be used to help complete several tasks with more financial ease and ensuring better quality on the books!
Your contribution will make a difference in two major ways:
- The world needs a communication book to help it understand how fake news and continual digital communication has altered trust among people, and to take action on making it better. It Got Back To The Wrong People will help folks.
- Small and medium size businesses need an up-to-date marketing analytics book, and it has been awhile since such a book has been on the market. Breakthrough Measures will deliver a solid book that will help businesses compete cost-effectively to develop digital budgets. As options become more complex, a simple guide is needed. Breakthrough Measures is that guide.
I have a really great business background – I included video so you can see and hear me, as well as to get to know me professionally. I am also uploading a few images that reflect the past work I have accomplished, so you know that this project’s milestones will be delivered.
Risks & Challenges
Right now the only key risk is managing time well through this year. 3 workshops are already scheduled, so I have to prepare those. I am also working with a few clients and conducting developer work on an app that will create complementary services. But the book project will be a success for several reasons:
- I have worked under pressure before, so dedicate focus is at the core of this project from the start. I am adding communication tools (Slack, Evernote) to be efficient. Evernote is used to speed up the time it takes to do the dictation and refine the text. Slack will be used with the designer to manage the book.
- I have experience not only writing but in editing, I have been an associate editor of business book reviews for Small Business Trends, so I know what goes into a nonfiction and business book. I have also been a technical editor for two Pearson/Que publications, and consulted on books authored by Ramon Ray (The Small Business Guide To Facebook Marketing) and Marcus Hammonds ( God, Technology, and Us).
- There are podcast opportunities ahead, and I will be presenting at three conferences where I can build interest for the books.
- I also have support from the sites who I have contributed over the last 5 years.
Donate a Pierre-Can-Help
You can donate this perk to a favorite non-profit or a small business of your choice (no Mulit-Level Marketing businesses). I am more than happy to provide a tailored workshop to explain a social media platform. This is a $250 value for $65, so you are really receiving a good deal for this perk!
Other Ways You Can Help
If you just can’t contribute, you can help by sharing where possible. Getting the word out gives feedback and offers new ideas, so sharing is certainly welcome.
★ Your Chance to Win a FREE Copy of TEW v1.0 ★
Check out our Amazon.com TEW 1 giveaway:
The Entrepreneur Within You v1.0
COME JOIN MY PAINTING CLASS ON MAY 6TH
Admission is $30 and includes one 16 x 20 canvas, paint & brush, 2 appetizers, 2 desserts, and painting instructions from Julie M. Holloway. Wine and beverages will be available for purchase with the proceeds benefiting the Hanover Park Park Foundation. Come thirsty + creative!
PLEASE RSVP IN ADVANCE SO WE CAN PLAN ACCORDINGLY!
www.jmhcre8ive.com // www.tewyou.com
2016 Window Art – #JMHstyle
Many businesses mistake the idea that analytics can be added “anytime” to be useful. However the truth is that analytics value occurs when planning metrics so that they describe the persona of site visitors and app users who can be customers.
The following is a list of reporting ideas that can be planned upfront. The metrics and dimensions are based upon Google Analytics, so implementing these is a matter of accessing your Google Analytics account online.
The key to getting the right reports that relates site visitors or app users to your business. Let’s start with the most straightforward: Location, Demographics, and Benchmark reports.
Location (Nation, city, state) or Geo Report
This basic report answers a key question – is your site attracting visitors consistently from an intended region? Monitoring this against your business objectives can show where within a region are people accessing your site. This can inspire how you deploy your advertising and how you use your social media.
Demographics (Age, male/female)
Demographics provide age ranges and the mix of male/female visits. These can be helpful in determining if the age and sex of the visitors match for the intended audience of a product or service.
Benchmark (Device, location, channels)
Benchmark reports indicate a site’s or app’s performance compared to that of other sites or apps within an industry. The analytics reports from participating Google Analytics forms the basis of the benchmark data.
There are analytics for each social media platform – Twitter Analytics for Twitter, Facebook Insights for Facebook, and various tools for Instagram – I personally like Ink361. Each of these varies in appearance, but each has a purpose: to monitor activity on the given social media platform. They can measure engagement of specific types of posts, the best time of day to post, and what content in posts are working the best to tweak your posts to increase reach.
Note that I wrote given: It means that the metrics are about activity on that particular social media.
But they can not reflect activity that leads to your website. For that you need an analytics solution, Google Analytics. Google Analytics, or another digital marketing analytics solution like Piwik, contain reports to show how much of the social media platform is contributing to site or app goals.
Audit the traffic and see how each social media platform ranks in terms of visits, then engagement (time in session and pages/session). Sources that are not top ranked may have higher engagement metrics those may be more worthwhile to develop further support.
Make sure you can tie the activity to your business goals. A good consultant – like, say, Zimana Analytics can provide the right guidance to help your business keep its customer base strong.