Tips for Making Analytics Work in Your Small Businesses
Dec20

Tips for Making Analytics Work in Your Small Businesses

 

Many businesses mistake the idea that analytics can be added “anytime” to be useful. However the truth is that analytics value occurs when planning metrics so that they describe the persona of site visitors and app users who can be customers.

The following is a list of reporting ideas that can be planned upfront.  The metrics and dimensions are based upon Google Analytics, so implementing these is a matter of accessing your Google Analytics account online.

The key to getting the right reports that relates site visitors or app users to your business. Let’s start with the most straightforward: Location, Demographics, and Benchmark reports.

Location (Nation, city, state) or Geo Report

This basic report answers a key question – is your site attracting visitors consistently from an intended region?  Monitoring this against your business objectives can show where within a region are people accessing your site. This can inspire how you deploy your advertising and how you use your social media.

Demographics (Age, male/female)

Demographics provide age ranges and the mix of male/female visits.  These can be helpful in determining if the age and sex of the visitors match for the intended audience of a product or service. 

Benchmark (Device, location, channels)

Benchmark reports indicate a site’s or app’s performance compared to that of other sites or apps within an industry. The analytics reports from participating Google Analytics forms the basis of the benchmark data.

Social Media

There are analytics for each social media platform – Twitter Analytics for Twitter, Facebook Insights for Facebook, and various tools for Instagram – I personally like Ink361.   Each of these varies in appearance, but each has a  purpose: to monitor activity on the given social media platform. They can measure engagement of specific types of posts, the best time of day to post, and what content in posts are working the best to tweak your posts to increase reach.

Note that I wrote given: It means that the metrics are about activity on that particular social media.

But they can not reflect activity that leads to your website.  For that you need an analytics solution, Google Analytics. Google Analytics, or another digital marketing analytics solution like Piwik, contain reports to show how much of the social media platform is contributing to site or app goals.

Audit the traffic and see how each social media platform ranks in terms of visits, then engagement (time in session and pages/session).  Sources that are not top ranked may have higher engagement metrics those may be more worthwhile to develop further support.  

Make sure you can tie the activity to your business goals. A good consultant – like, say, Zimana Analytics can provide the right guidance to help your business keep its customer base strong.

  


 
Pierre DeBois, Founder and Chief Digital Marketing Strategist
Zimana, LLC
Digital Marketing Analytics Services
www.zimana.com | Click to sign up for the Zimana email newsletter: http://goo.gl/0FFiwW
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★ It’s Small Business Saturday – Free Shipping at TEW! ★
Nov26

★ It’s Small Business Saturday – Free Shipping at TEW! ★

News/Offers from JMH
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★ Celebrate Small Business Saturday! ★ 
#shopsmall with TEW

 


Hi there! Hoping you had a wonderful Thanksgiving weekend!  In 2011 the United States Senate unanimously passed a resolution 
of support for Small Business Saturday.  Shop now @ http://tewyou.com/shop-2/ and support our authors!FREE SHIPPING THROUGH 11.30.2016
USE CODE: SHOPSMALL

#TEW5Years #TEWyou #JMHstyle
www.jmhcre8ive.com // www.tewyou.com

………….JMH…………..

* * * * 

This weekend after relaxing, I had the honor to paint 16 windows in the John Crane corporate office cafeterias! I had a blast. If you know a small business (or large) that may need some windows painted, please share my info: http://jmhcre8ive.com/windows/.

Thank you!
 
LET’S GET CRE8IVE!
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Check out our full design menu here: 
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#ShopSmall in Hanover Park, IL 11.16.16
Oct30

#ShopSmall in Hanover Park, IL 11.16.16

 
 
★¸.•♥´¸.•♥..★02-flier
 
★ YOU’RE INVITED! ★
 
 
#ShopSmall with our Hanover Park local businesses this holiday season! Come on out to the Local Business Showcase on 11.16.16!
 
Open to the Public – come see what businesses and services the Hanover Park area has to offer! Network. Have fun. Enjoy some refreshments.
Want to Showcase Your Business? Contact Kathleen Arnold to register for an exhibitor space. 630-823-5778 or karnold@hpil.org
 
https://www.facebook.com/events/1779742642267961/?active_tab=discussion
 
 
Hope to see you there!
#TEW5Years #TEWyou #JMHstyle
www.jmhcre8ive.com // www.tewyou.com
 
………………………
 
 
LET’S GET CRE8IVE!
www.jmhcre8ive.com
 
Check out our full design menu here:
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TEW celebrates 5 years!
Oct01

TEW celebrates 5 years!

Who’s ready to come celebrate The Entrepreneur Within You book series with us + JMH Cre8ive Solutions 5-Year Anniversary?

Join us on Oct.22 for a #mimosa + a toast! #JMHstyle 🙂 <312039546_10207737624778864_3915738735774021231_n

+ bring a friend [or four]!!!!

http://www.eventbrite.com/e/tew-jmh-art-5-year-anniversary-book-signing-mimosa-toast-tickets-27514982052

celebrate. shop. drink. be merry! #entrepreneurInspiration!

 

 


 

 

 

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TEW marks 5 years!
Sep21

TEW marks 5 years!

sipThe Entreprener Within You {T.E.W.} invites you to join us for the #TEW5YearAnniversaryChicago

http://www.eventbrite.com/e/tew-5-year-anniversary-book-signing-mimosa-toast-tickets-27514982052

Inside each new soul is an entrepreneur waiting for their ‘birth’. It is our job as humans to help cultivate eachother’s creativity, coach one another, cheer on one another and CONNECT one another to the resources they need for their own business.
#letsdoTHIS

 

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Hello from the #CoffeeBeanQueen!
Aug19

Hello from the #CoffeeBeanQueen!

Hello from the #CoffeeBeanQueen!
★¸.•♥´¸.•♥..★

The JMH Art + Design LOGO Layaway is Back!

Quick update!
TGIF!

Our #CoffeeBeanQueen signature tee is now available! Thanks to my design buddy, Jocelyn, for inspiring me and re-naming me this week (sorry mom and dad).

PLACE YOUR ORDER HERE: 
http://tewyou.com/shop-2/

Thank you!

Please tell all your friends, that Aug. Ed. of logo layaway is back #logolayaway #jmhstyle www.jmhcre8ive.com or call 630.220.3655! $50 down/weekly payments!
For more information, email: info@jmhcre8ive.com or call/text 630.220.3655

P.S. HOPE YOU CAN JOIN US ON SATURDAY, AUGUST 27TH @ BLUE BOX CAFE [ELGIN, IL]
FREE EVENT // FAMILY FRIENDLY // ENJOY IFEST TOO!

Event contact: Julie Holloway
630.220.3655 // www.tewyou.com

LET’S GET CRE8IVE!
www.jmhcre8ive.com

Check out our full design menu here:
http://jmhcre8ive.com/menu/

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 Thank you so much for your business and for your business referrals!
We appreciate you!

~ JMH

 

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