Making An Impression At a Trade Show – Tips for Small Businesses
Exhibiting at a trade show is an expensive, though lucrative, undertaking for small businesses looking to expand their customer base. In order to make the most of your investment, keep a consistent plan for before, during, and after the event. A powerful presentation and follow-through will promote interest in your products and build useful connections for your business.
Choose a Venue
Always choose a large show over small, niche venues. You want to be exposed to as vast an audience as possible, and niche trade shows simply do not guarantee that traffic. Once you’ve found the right show, research its history and contact the organizers before registering. Be aware of the space and its features. You’ll want to know if you can hang a sign or have access to electrical outlets when designing your booth.
Establish a Goal
A trade show booth isn’t graded by attendance but purpose, so build it around the needs of your company and direct your booth staff accordingly. Several things can be accomplished by an exhibit: you can gauge responses to a product, build leads, or educate consumers. When the show starts, you won’t have time to juggle agendas, but you can build a presentation around a goal to make every interaction meaningful.
Design a Memorable Booth
The last word you want to describe your presentation is “plain”. Impress your audience with a professional booth that’s colorful without being too flashy. You want to keep your color scheme consistent with your logo and if possible, provide demonstrations of your product and services. Personable booth staff gives a good impression, and handouts give your audience something to remember you by. You should include literature but aren’t limited to it, so be creative. Have everything you want to display at your booth prepared beforehand. If you have a long way to travel, make sure your electronics and equipment is packed in high-quality Zarges aluminum cases to prevent damage from moisture and temperature fluctuations. This will make sure your booth setup and presentation goes smoothly and with minimal technical difficulties. One solid way to attract people is to provide snacks that are packaged with your company’s contact information.
Be Active Before and After the Event
Before the show, advertise your businesses participation in it so that people know to look for you. Ads, billboards, and social media are good ways to get the word out well before the event. During the show, take notes on your interactions so you can follow up on any leads quickly and competently.
With good strategy, a small business can walk away from a trade show looking a lot bigger. Early planning and promotion, a competent and professional presentation and a firm follow-through increase your odds at building strong relationships with colleagues and consumers.