Join our call this Monday! #motivation #branding #success
Aug22

Join our call this Monday! #motivation #branding #success

Entrepreneur Empowerment Call, “Commitment to Consistency” this Monday at 7:30 pm will feature Brand Strategist Lashonda Vinson and Author, Graphic Designer and Entrepreneur Julie M Holloway. We are going back to the basics of Entrepreneurship, Branding and Design!!

This is going to be a super informative call for Entrepreneurs! Register atwww.consistency.instapage.com — with Lashonda Vinson and Julie M Holloway.

 

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[SHARE] Tech808
Jul24

[SHARE] Tech808

Too cool not to share this techy #entrepreneur inspiration!

phat

 

Diversity is a huge topic in the tech world today, and we chose to take a different route in addressing the issue. Our goal was to become a funnel for the information the minority community wasn’t receiving. But, we wanted our value to reach far and wide, so Hip Hop (a universal language) has helped us. By making “smart” cool we attracted a diverse community of people, which resulted in even more growth.Recently on Twitter someone mentioned something interesting about Tech808 Oakland:

We are very happy to have so many great women of color on our stage. Our questions is, why don’t other stages around entrepreneurship and tech look the same? The great thing about diversity in tech is we get to solve more problems, for more people. If everyone who gets a shot at an opportunity with proper funding looks the same, then the problems they are solving are limited. Nobody wins.

Fortune magazine reported African American women as the fastest growing group of entrepreneurs in America. But, you wouldn’t know that if you read Fortune all year, or looked at the latest line up of speakers at some big named tech conference.

If we want to make entrepreneurship cool again, everybody has to be involved and informed. We are happy to be sponsoring youth from Black Girls Code,United Roots Oakland, and Hack The Hood to attend Tech808 Oakland for free. We have to show young people there are examples of success that look like them. Lets continue to build!

Tickets are on sale now for $75 for a limited amount. Grab yours now.

#Bossup

Tech808 Oakland. Bootstrappers special $75! Limited Time.
“I wish I could give you this feeling” –Kanye West

Hip Hop.
Hustlers.
Go-getters.

Silicon Valley.
REAL answers.
All under one roof!
Join us. Only if you want to succeed!
RSVP Today

 

 

 

The #TEWcrew loves connecting with like-minded entrepreneurs, and we thought that this was a great opportunity, so we shared it. #inspiration

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Meet Patrice K. Cokley from TEW2!
Jun14

Meet Patrice K. Cokley from TEW2!

Patrice K. Cokley, MBA is a forward-thinking brand and marketing extraordinaire that educates businesses on how to build an expressive brand that exemplifies their true essence andunnamed improves their overall performance. Rather than to simply sell a product or service, Patrice helps businesses sell an experience or a lifestyle that is engaging and highly effective. Patrice holds both a BS and MBA in Marketing with over 15 years of experience in the field, and is the founder of The Bassline Group, a marketing consultancy and brand development firm for entertainers, creatives and entrepreneurs. A Detroit native, Patrice now resides in the suburbs of Chicago, IL and currently blogs about social media, small business marketing and entrepreneurship.

 

 

Look for Patrice in TEW2 (launching June 28th)

Chapter 4 – “Life is Too Short to Wait”

 

www.patricekcokley.com

www.thebasslinegroup.com

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Cre8ing Your Personal Brand by JMH
Jul17

Cre8ing Your Personal Brand by JMH

So, you want to be an entrepreneur? One of the very first things you should do aside from setting up the proper business structure is considering how you will brand yourself or your meeeeeeeebusiness. If you have not studied marketing and branding I would strongly suggest consulting with someone who specializes in this field.

 

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company

 

Personal Branding 101

There are three keys to creating a unique and memorable personal brand:

  • Passion + Purpose.
  • Creativity + Photography.
  • Execution + Consistency.

 

Passion + Purpose

Chances are if you are seeking to create a personal brand for yourself, your passion and purpose has evolved. When creating your brand think clearly about what you want to portray. Consider how you want your target audience to view you (most likely as an expert in your field). With that, ensure that your passion flows freely when communicating your brand to the world. We want to know the real you, nothing phony or fake.

Creativity + Photography.

Your brand is your bread and butter; it’s the center of your earth. You must display it creatively. By enlisting a team of professional photographers, designers, marketers and PR experts you are investing in yourself and your purpose. Please do not put out fuzzy or inappropriate photographs with yourself as the subject. The image that you present to the world will be the very presence that is felt by your clients, consumers, family and friends. Ensure that your image represents you fully for what you wish to convey. Professional photos can make you or break your branding efforts. If within your brand you market or sell a product, ensure that those products are also photographed professionally for marketing purposes.

Execution + Consistency.

Execution of a strategy and a marketing plan is critical. My motto is, “if you stop marketing, they stop watching.” Therefore, ensure that you are constantly nourishing and caring for your brand. Create a marketing strategy and execute it. Hire a team of professionals that will help elevate your mission and your movement to the next level. Be unique, be memorable, be helpful to the consumer, interact and network. Most of all be consistent in the creative output of your brand and ensure that your messaging is clear. be.you!

 

My Branding Story

Here’s my story about how I branded myself. About a year and a half ago I published a book called The Entrepreneur Within You and recruited 17 other entrepreneurs to write a chapter in the book about their journey, experience or about finding their true passion. Fast forward about six months, people started inviting me to speak on their radio shows, and at their special events. Two minor roadblocks came up. I didn’t have a “platform” to speak on and my clients were confused by my cluttered creative posts online.  The clients were asking if I was “still” a graphic designer and they were also saying “wow, you look like you’re all over the board.”

The first issue was that a professional consultant asked me what my “platform was” and well, I didn’t have one. I had never considered this and honestly wasn’t 100% sure what she meant. Now I have taken many marketing courses recently and have designed hundreds of logos for folks, however I was not sure what MY OWN platform was. Immediately I began googling and discussing some ideas with some of my visionaries and confidants. The platform that I decided on would be “The Dream Midwife – inspiring, empowering and equipping entrepreneurs on their journey.”

The next issue that came up was my social media efforts. I honestly will tell anyone I love and am fully addicted to social media. There are two sides to this. The good thing is that social media is absolutely a requirement to help market any business or brand. However, my personal page has been flooded with so much of my multi-passion entrepreneurial brain that people do not know what I do exactly. That right there my friends is a problem. So one day, I had a consultation with Aubrey Dixon of Affect Marketing Group and he laid out the plan for me, very simply. His advice was to separate PERSONAL from BUSINESS when I schedule my posts throughout the day. Secondly, ensure that you have a business page to market your businesses and keep that separate from your personal interactions online. This conversation has helped me tremendously as I went forward with creating my personal brand.

Let’s talk about Facebook for a minute. Now that I have my branding strategies in place, I have multiple Facebook pages, here’s how we use them:

JMH Cre8ive Solutions – this page is where I market all of my graphic design samples, special offers, design menus and share testimonials from clients.

Julie M. Holloway the Entrepreneur – this page is where I share inspirational quotes, major updates about my book or business and general information about raising a few entrepreneurial children.

JMH Goodies – this is a page that my hubby, kids and I manage for our “retail business” – between all of us we are passionate about selling books, healthy coffee and tea, candles, hot corn chips, mom’s art prints, custom designed t-shirts and more. We wanted to have one place that we market everything and anything that we sell together.

The Entrepreneur Within You (book) – this page is where we market anything and everything that has to do with the book “The Entrepreneur Within You,” our radio show TEW Radio (www.blogtalkradio.com/tewradio) and our upcoming workshops and events. A group of writers from the book share responsibility for posting on this page.

They Sleep We Grind Collaborative – this page is lots of fun! A few of us entrepreneurs have been tagging the slogan “#theysleepwegrind” on Facebook for about a year. If I recall, I first heard it from the owner of Candle Addiction, GaLonda Chatman. This page is dedicated to entrepreneurs that grind around the clock! We are working on a variety of shirts, mugs, bags and other gifts with our signature logo on it!

Saying all that today, once Aubrey taught me how to separate “business from business from personal” I have been able to strategize my social media plan in a much more focused effort and it has achieved the results that I desire. My business is growing, referrals are incredible, and people are much clearer on what I “do” from creative design to marketing and branding to writing and supporting entrepreneurs daily.

 

Let’s connect!

Julie M. Holloway (a.k.a. JMH)

Marketing & Design Professional and Author

www.jmhcre8ive.com

www.twitter.com/jmhcre8ive

www.theentrepreneurwithin.org

www.twitter.com/tewyou

www.jmhgoodies.com

 

Read More

Cre8ing Your Personal Brand

There are three keys to creating a unique and memorable personal brand.

  • Passion + Purpose.
  • Creativity + Photography.
  • Execution + Consistency. 

 

Passion + Purpose

Chances are if you are seeking to create a personal brand for yourself, your passion and purpose has evolved. When creating your brand think clearly about what you want to portray. Consider how you want your target audience to view you (most likely as an expert in your field). With that, ensure that your passion flows freely when communicating your brand to the world.  We want to know the real you, nothing phony or fake.

 

Creativity + Photography.

Your brand is your bread and butter, it’s the center of your earth. You must display it creatively. By enlisting a team of professional photographers, designers, marketers and PR experts you are investing in yourself and your purpose. Please do not put out fuzzy or inappropriate photographs with yourself as the subject. The image that you present to the world will be the very presence that is felt by your clients, consumers, family and friends. Ensure that your image represents you fully for what you wish to convey. Professional photos can make you or break your branding efforts. If within your brand you market or sell a product, ensure that those products are also photographed professionally for marketing purposes.

 

Execution + Consistency. 

Execution of a strategy and a marketing plan is critical. My motto is, “if you stop marketing, they stop watching.” Therefore, ensure that you are constantly nourishing and caring for your brand. Create a marketing strategy and execute it. Hire a team of professionals that will help elevate your mission and your movement to the next level. Be unique, be memorable, be helpful to the consumer, interact and network. Most of all be consistent in the creative output of your brand and ensure that your messaging is clear. be.you!

 

Julie M. Holloway (a.k.a. JMH)

Marketing & Design Professional and Author

www.jmhcre8ive.com

www.theentrepreneurwithin.org

 

 

Read More