How to Start Your Own Photography and Video Business

…in The Wedding Industry in 6 Simple Steps

I have always been fascinated with photography and how it captures special moments in life. More than selfies and vain pictures, it speaks of life and its beauty not all eyes could see. Freezing memories and making them run again through videos is greatly partnered with photography. I salute to their discoverers!

Talking about moments in life, every couple deeply in-love waits and braces for this special time- wedding. With all its preparations, one could go nuts. One of the most significant aspects of wedding is documentation so that couples can reminisce the time when they said their vows to each other. This is the perfect opportunity for you, photographers!

Knowing the Facts of Photography and applying it as a hobby, yes, is expensive. But who says it is just a pastime? You can make money with that camera of yours, dude. Never say never when you are invited to a wedding and you brought the appropriate lens with you. They say it is never easy, but who said it is that hard? If you are up to the challenge of money-making vis-à-vis your hobby, then try the following easy steps:

  1. Set your goals.

Like a teacher’s lesson plan, you need to establish your business goals. This is important in starting anything to set a direction and provide a clear path to your desired outcome.

  1. Research and ask.

Yes, I know, you love weddings and photography. Yet you should start with the basics, like Facts of Photography. Search about the technicalities of your camera. Ask some friends who have tried wedding photography about their experiences. Take a look at wedding magazines and sample pictures taken by famous photographers. You are not yet an expert, so better learn from them and slowly become one of them.

  1. Prepare options

Customers love options, so give them what they want! Create a variety of packages and services that can suit to their different needs. Price them well. You can add discounts and privileges too.

  1. Register and get a license.

To be legally transacting, take the appropriate actions to give your business a license. Think of a simple, distinctive and easily-remembered name for your business. It could be your name or your pet’s name, etc.

  1. Acquire the right tools.

“With power comes great responsibility.” Then, with starting business comes the proper tools to improve efficiency and quality of service. Buy the right, durable, and complete tools like camera, batteries, lenses, editing software, among others.

  1. Get attention.

First, create a portfolio which is a comprehensive collection of your works. Then, attract customers through colorful and convincing ads either in printed posters or social media sites to reach more people.

  1. Connect.

Create a wedding blog and showcase your works. Include a brief caption for each photo and video to let the readers know your thoughts. You can also narrate some of your experiences to share your passion in what you are doing. Participate in wedding blog forums to continue learning. Establish a relationship and leave brochures with contacts to wedding-oriented vendors.

With these simple steps, your knowledge about the Facts of Photography, and your burning passion with your work, you will surely create a name in the industry.

 


 

 

Jessica Matthews has been an active contributor of digital content for a timespan. She writes flexibly in a wide array of literary genre. She draws pleasure in transforming thoughts into words. She is a certified wordsmith and a lover of the best mode of expression the world has—writing and has been a freelance writer for AGoodTimePhotobooth.

 

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JMH Featured in the Strong, Empowered & Classy Series
Jun23

JMH Featured in the Strong, Empowered & Classy Series

The Strong, Empowered, & Classy Project is very excited to be back and presenting our 51st Highlight of the Week and #JTYABDetroit Sponsor: Julie M. Holloway, a mother, a wife, an owner of a creative graphic arts company called JMH Cre8ive Solutions as well as a painter and an author of The Entrepreneur Within You (Book) Volume 1 & 2. Get to know her powerful perspective here: http://wp.me/p3eA0R-1xS

 

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dreamBIG #entrepreneur
Nov06

dreamBIG #entrepreneur

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Dreams are real.

Pay attention.

Write them down.

Speak them.

Create them.

Execute them.

+ + +

Entrepreneurship begins with dreams. We get new ideas through the generation and mutations of random thought. Some of these may be rejected by our minds as useless, while others may be seen as valuable and are retained.

It is these ideas we consider valuable that causes our minds to generate reasonable grounds for belief, which in turn stirs the exceptional intellect or creative powers that reside with in each one of us.

KEY TAKEAWAY:

Dreams are More Important than Age to Entrepreneurs

Remember the traits of the entrepreneur I discussed earlier? None of them mentioned age. That’s because anyone has the ability to start a business and become an entrepreneur. But not everyone has the burning desire to try and accomplish the dreams that are filling their minds with hope and excitement. You can do it!

Entrepreneurial dreams do come true for those who take action and are willing to learn from their mistakes!

 

This article was #confirmation tonight as we push forward in our dreams! 

This one of our favorite articles:

http://homebusiness.about.com/od/inspirationmotivation/a/entrepreneurs.htm

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Cre8ing Your Personal Brand by JMH
Jul17

Cre8ing Your Personal Brand by JMH

So, you want to be an entrepreneur? One of the very first things you should do aside from setting up the proper business structure is considering how you will brand yourself or your meeeeeeeebusiness. If you have not studied marketing and branding I would strongly suggest consulting with someone who specializes in this field.

 

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company

 

Personal Branding 101

There are three keys to creating a unique and memorable personal brand:

  • Passion + Purpose.
  • Creativity + Photography.
  • Execution + Consistency.

 

Passion + Purpose

Chances are if you are seeking to create a personal brand for yourself, your passion and purpose has evolved. When creating your brand think clearly about what you want to portray. Consider how you want your target audience to view you (most likely as an expert in your field). With that, ensure that your passion flows freely when communicating your brand to the world. We want to know the real you, nothing phony or fake.

Creativity + Photography.

Your brand is your bread and butter; it’s the center of your earth. You must display it creatively. By enlisting a team of professional photographers, designers, marketers and PR experts you are investing in yourself and your purpose. Please do not put out fuzzy or inappropriate photographs with yourself as the subject. The image that you present to the world will be the very presence that is felt by your clients, consumers, family and friends. Ensure that your image represents you fully for what you wish to convey. Professional photos can make you or break your branding efforts. If within your brand you market or sell a product, ensure that those products are also photographed professionally for marketing purposes.

Execution + Consistency.

Execution of a strategy and a marketing plan is critical. My motto is, “if you stop marketing, they stop watching.” Therefore, ensure that you are constantly nourishing and caring for your brand. Create a marketing strategy and execute it. Hire a team of professionals that will help elevate your mission and your movement to the next level. Be unique, be memorable, be helpful to the consumer, interact and network. Most of all be consistent in the creative output of your brand and ensure that your messaging is clear. be.you!

 

My Branding Story

Here’s my story about how I branded myself. About a year and a half ago I published a book called The Entrepreneur Within You and recruited 17 other entrepreneurs to write a chapter in the book about their journey, experience or about finding their true passion. Fast forward about six months, people started inviting me to speak on their radio shows, and at their special events. Two minor roadblocks came up. I didn’t have a “platform” to speak on and my clients were confused by my cluttered creative posts online.  The clients were asking if I was “still” a graphic designer and they were also saying “wow, you look like you’re all over the board.”

The first issue was that a professional consultant asked me what my “platform was” and well, I didn’t have one. I had never considered this and honestly wasn’t 100% sure what she meant. Now I have taken many marketing courses recently and have designed hundreds of logos for folks, however I was not sure what MY OWN platform was. Immediately I began googling and discussing some ideas with some of my visionaries and confidants. The platform that I decided on would be “The Dream Midwife – inspiring, empowering and equipping entrepreneurs on their journey.”

The next issue that came up was my social media efforts. I honestly will tell anyone I love and am fully addicted to social media. There are two sides to this. The good thing is that social media is absolutely a requirement to help market any business or brand. However, my personal page has been flooded with so much of my multi-passion entrepreneurial brain that people do not know what I do exactly. That right there my friends is a problem. So one day, I had a consultation with Aubrey Dixon of Affect Marketing Group and he laid out the plan for me, very simply. His advice was to separate PERSONAL from BUSINESS when I schedule my posts throughout the day. Secondly, ensure that you have a business page to market your businesses and keep that separate from your personal interactions online. This conversation has helped me tremendously as I went forward with creating my personal brand.

Let’s talk about Facebook for a minute. Now that I have my branding strategies in place, I have multiple Facebook pages, here’s how we use them:

JMH Cre8ive Solutions – this page is where I market all of my graphic design samples, special offers, design menus and share testimonials from clients.

Julie M. Holloway the Entrepreneur – this page is where I share inspirational quotes, major updates about my book or business and general information about raising a few entrepreneurial children.

JMH Goodies – this is a page that my hubby, kids and I manage for our “retail business” – between all of us we are passionate about selling books, healthy coffee and tea, candles, hot corn chips, mom’s art prints, custom designed t-shirts and more. We wanted to have one place that we market everything and anything that we sell together.

The Entrepreneur Within You (book) – this page is where we market anything and everything that has to do with the book “The Entrepreneur Within You,” our radio show TEW Radio (www.blogtalkradio.com/tewradio) and our upcoming workshops and events. A group of writers from the book share responsibility for posting on this page.

They Sleep We Grind Collaborative – this page is lots of fun! A few of us entrepreneurs have been tagging the slogan “#theysleepwegrind” on Facebook for about a year. If I recall, I first heard it from the owner of Candle Addiction, GaLonda Chatman. This page is dedicated to entrepreneurs that grind around the clock! We are working on a variety of shirts, mugs, bags and other gifts with our signature logo on it!

Saying all that today, once Aubrey taught me how to separate “business from business from personal” I have been able to strategize my social media plan in a much more focused effort and it has achieved the results that I desire. My business is growing, referrals are incredible, and people are much clearer on what I “do” from creative design to marketing and branding to writing and supporting entrepreneurs daily.

 

Let’s connect!

Julie M. Holloway (a.k.a. JMH)

Marketing & Design Professional and Author

www.jmhcre8ive.com

www.twitter.com/jmhcre8ive

www.theentrepreneurwithin.org

www.twitter.com/tewyou

www.jmhgoodies.com

 

Read More

Cre8ing Your Personal Brand

There are three keys to creating a unique and memorable personal brand.

  • Passion + Purpose.
  • Creativity + Photography.
  • Execution + Consistency. 

 

Passion + Purpose

Chances are if you are seeking to create a personal brand for yourself, your passion and purpose has evolved. When creating your brand think clearly about what you want to portray. Consider how you want your target audience to view you (most likely as an expert in your field). With that, ensure that your passion flows freely when communicating your brand to the world.  We want to know the real you, nothing phony or fake.

 

Creativity + Photography.

Your brand is your bread and butter, it’s the center of your earth. You must display it creatively. By enlisting a team of professional photographers, designers, marketers and PR experts you are investing in yourself and your purpose. Please do not put out fuzzy or inappropriate photographs with yourself as the subject. The image that you present to the world will be the very presence that is felt by your clients, consumers, family and friends. Ensure that your image represents you fully for what you wish to convey. Professional photos can make you or break your branding efforts. If within your brand you market or sell a product, ensure that those products are also photographed professionally for marketing purposes.

 

Execution + Consistency. 

Execution of a strategy and a marketing plan is critical. My motto is, “if you stop marketing, they stop watching.” Therefore, ensure that you are constantly nourishing and caring for your brand. Create a marketing strategy and execute it. Hire a team of professionals that will help elevate your mission and your movement to the next level. Be unique, be memorable, be helpful to the consumer, interact and network. Most of all be consistent in the creative output of your brand and ensure that your messaging is clear. be.you!

 

Julie M. Holloway (a.k.a. JMH)

Marketing & Design Professional and Author

www.jmhcre8ive.com

www.theentrepreneurwithin.org

 

 

Read More