Social media was formed to connect people, to bring them together. It succeeded indeed bringing people together and therefore made way for new form of marketing. Social profiles like Facebook, Twitter, Pinterest and Google+ have become a big medium to endorse yourself or your business in this internet-led world. But at the same time such profiles are increasing in number by time passing. Previously it was easy to juggle 1-2 profiles of Facebook and Twitter. But with new brewing ideas these profiles are increased in number and it has become time consuming to update such profiles. But now some of these minds which brew up new ideas have also found some tools with special qualities of managing multiple social profiles at the same place. Here are the 7 of them,
Hootsuite is considered best in this business. It allows you to associate with social profiles including WordPress. Its dashboard gives you complete look of the notification from various accounts. You can also schedule posts, perform campaigns on various profiles, track conversations and can get the detailed analysis of your profile. It also has a mobile app.
With free pack you can link up to three social media accounts. You also have an option to upgrade to pro or enterprise mode.
Buffer allows you to schedule posts and messages on Twitter, Facebook, Google+ and LinkdIn. One click and you can share data on all profiles. It also gives you a complete analysis of profiles. You can also handle it through mobile app.
Buffer is free to use for a short trial period and then you’ll have to pay $10 per month. With unlimited scheduling you can link up to 12 accounts with 2 team members.
SumAll gives you complete analysis of your account in a central dashboard. You can get the report by visiting the app or you can opt to get the weekly e-mail. Here, you can link to various accounts like Facebook, twitter, Instagram, Google+, LinkdIn, Pinterest and Tumblr.
With special features like auto-following the new followers, this app allows you to schedule your tweets as well. You can handle your social media activity at one place with Facebook, Twitter, LinkdIn and Plurk account. You can use it for free.
Sprout special too can handle multiple social profiles. You can send, share posts on Facebook, twitter and other accounts easily saving lot of time. It also shows you analysis of your profile.
You can use this application for free but only for some time and then you’ll have to take up package which includes prizes as $39, $59 and $99 per month.
It has special feature which allows you to choose important accounts from twitter and it gives you account’s report every time it does an activity. It successfully tracks the activities of that twitter handle. You can schedule the reporting at different time.
Sendible allows you to link with blogging sites. It also has features which give you freedom to write and publish articles. It also gives you deep analysis of social media marketing efforts.
You can have its 30 day free trial but then it charges for its services after the time span. Good Monster an SEO agency in Syracuse, believes that social media is best strategy for SEO.
TEW3 is coming soon!
When I was told by a friend that she was recommending me to speak to students being inducted into the honor society at Westinghouse High School there was a moment of horror. Me speak to teenagers? What would I say that they wanted to hear? What does any teen want to hear from any adult at or near their parents age? What adult did I want to hear from as a teen?
So after a few days of refusing to even consider it I decided to at least speak with the honor society’s faculty sponsor. She talked about how excited they would be to hear from someone not affiliated with the school and that I would do great (why she thought that I’ll never know! I guess my friend really did a great job talking me up). So I agreed to do it, I had three weeks to figure out what inspiring things I could say to today’s youth or fein deathly illness.
I wasn’t opposed to public speaking; I do it a lot, either at events or business presentations. But this was different, business speaking isn’t very inspiring and when I’m talking at events I’m usually giving away cool stuff (I’m not stupid, I figured out long ago people come out to eat drink be merry and win free swag). So I began my journey of writing out what I would say. Coming from a long line of ministers I knew to keep things short and contained to three major points. So I had my tentative outline. Also it would help to tell a funny story. But what if they didn’t find my story to be funny? So I went with a story they could relate to instead. I started to build my story … Funny/relevant opening, 3 key points:
1) remember where you came from it will help determine where you go
2) remember the people who got you there
3) everyone has value and a wrap up on how life is a series of preparation, purpose and sometimes luck.
The day came, I had to decide on what to wear, and I went with a suit but no tie (I have been mistaken for a minister too many times when I wear a tie so I shun them like a plague when choosing my wardrobe, except of course when I go to church). No looking like I’m preaching to teens instant turnoff… I arrived, still quite nervous. Notes written, reviewed for time, practiced but not memorized. The kids filed into the auditorium all between the age of 15 and 18 all young enough to be my sons or daughters. (nothing like visiting high school to realize how old you really are). I was introduced…by one of the students who did an excellent job reading my bio. The auditorium politely applauded. Luckily parents of the honor society inductees were seated in the first few rows. I quietly said a “thank you god” so I wouldn’t have to look down in the middle of my speech and see one of the kids falling asleep.
I began according to my outline: The Funny/Relevant Story My meeting with “Weezie”
I told them about meeting rap superstar Little Wayne (hugely popular, I had their attention) and the true story of going back stage and posing for a picture with him. How excited I was to send my sister (a self -professed biggest fan in the world) I had sent pictures of the concert all night. So by the time I got backstage my iPhone battery was dead. His manager, a brilliant gentleman named Horace Madison offered to take a picture with his blackberry. We posed he snapped, great, she’d never believe me without photographic evidence. As a matter of fact not many people would believe me. About an hour later Horace and I are at a restaurant and I remind him to text me the photo. Horace for all his financial acumen helping starts make millions upon millions didn’t know how to take a picture with hi blackberry. So there is no photo proof of the meeting!
The kids thought that was pretty funny I think they figured someone that old didn’t need to lie about meeting Lil Wayne so I was over!
The Meat of the Speech; Who am I??
I talked about going to a small high school that didn’t even have an honor society (or at least no one told me). I talked about figuring it all out, but it took me a while. I talked about motivation and how losing friends helped me gain purpose. The more I spoke the more I learned about myself. I had a story a story that was real and might just resonate. Not so long ago I was one of those kids in the auditorium, I remembered listening to people who came to my high school so actually with something to say sometimes politicians who seemed to be checking off a box to “talk to some kids” once a year.
I wanted them to understand that life is a series of ups and downs. It’s never going to be a smooth ride but what do you do on a ride? You hold on until things smooth out, until you figure out the roads, the twists and the turns and especially the bumps. You don’t forget who inspired you, the parents and the teachers you ignore today will be there for you all along the way. The lessons they teach today can help you more than any politician, guest speaker. Value them and value yourself. It all became clear to me at that point I was there to remember who I was as much as I was there to impart wisdom on the kids. I never let anyone tell me what I couldn’t do but there were a long line of bumps and bruises along the way. My job was to inspire them to slow down and listen and slow myself down and learn what it meant to provide real knowledge.
The Big Finale: Everyone Has Value
As I came to a close I finished with another true story. This one was related to everyone having value. I talked about vising Springfield at an annual state legislator’s conference back in the early 2000’s. I was displaying art for my parents business. I attending a party filled with politicians. Everyone had let their hair down a little and there was this one politician, who was brought out on the floor to dance with another female state senator. This guy was really awkward he danced (if you could call it that) like someone on a tightrope kind reeling each way to the beat. I was practically laughing out loud at this guy and I hoped, for his sake the music would end soon, I was practically laughing in his face. The next day I was in the foyer where all the legislator’s pics were listed and I saw that politician. I thought to myself wow not only can’t this guy dance; nobody will be able to pronounce his name, “Barack Obama.” I told the students if the president ever comes to Westinghouse to please apologize for me and let him know I’ll gladly take a job, any job in his administration! The point, you never know who you may encounter along the journey of life. Everyone has value, everyone matters.
Glenn Murray is the founder of 220 Communications and its sister company 220 Publishing. The publishing unit has produced books by over 25 authors including Volumes 1 and 2 of The Entrepreneur Within You. 220 Communications provides marketing strategy to a number of clients and produces unique experiences across the country including the popular Food And Wine Crawl Events in Chicago, Napa, and Indianapolis 220 Communications clients have been featured in local and national publications and the continues to grow its entertainment units to include music, distribution and film.
How do you think you would feel if you operated a small mom & pop shop then suddenly one of those massive retail giants sets down in your area? You’d feel dread because you already know they have the branding and pricing that will attract the local crowd. The future for your business may look bleak.
However, small shops can do more than offer some flashy marketing campaign and dirt cheap prices (for dirt cheap quality products). A small mom & pop shop has character; it’s a place where when you walk in they know you by name which keeps people coming back and improves the lifetime value of the customer.
Even though you have these going for you it still means you’re in an uphill battle to keep the locals coming to your shop. Using outdated systems, marketing campaigns, and sticking to the small business mentality may actually be what ends up closing the shop.
Here are some of the ways to modernize your small business so that you may take on the retail giants trying to scoop your piece of the pie:
Point-of-Sale systems are becoming common place in small businesses because it allows the shop owners to accept all kinds of payments with nominal fees.
Using modern POS systems also come with backends which allow the business to collect user data, sales reports, analytics, and keep a purchase history. The information the POS system collects can be used to create a business newsletter where you could send out promotional offers to keep people coming through the door, encourage them to follow on social media, or share their experience through reviews.
All of these bonuses lead to great marketing for a small business that doesn’t have the kind of budget as the big retailers.
Unique Stand-outs and Designs
Though a large retail business has the power to swoop in and take over a small town, what they lack is personality because all of them feel sterile and similar. You walk around them and they feel no different than the one in the next town.
As a small business owner you are in a great position to create an eclectic feel to your store. By creating customer-centric in-store cardboard display stands you can cater these designs to the feel and branding of your shop so each nook and cranny feels homey and inviting.
These displays are perfect for the end-cap where much of the attention shifts to as people wander the shop. They are also perfect at the counter during checkout to catch those last minute, impulse purchases which could quickly raise your bottom line.
The big retail shops like to claim they are doing great for the community but let’s be honest and admit that although they’re donating it’s still driving down the viability for small shop owners to exist. When the mom & pop shops shut down there’s a certain “soul” that is lost within the area.
Operating a small shop gives you that ability to give back to the community where the retail giants couldn’t because of all the procedures and legality from corporate. For example:
· If you want to sponsor a little league team you can
· If you want to have a workshop you can
· If you want to hold a party at your location you can
These small gestures makes your business feel like it’s truly part of the community, which the retail giants could never achieve no matter their budgets. By creating this love for the community the community will love you back. You become a staple and people will go out of their way to do business with you rather than save a couple bucks throwing it at some corporation.
Do you own a small shop? What do you do differently than the big retailers that are keeping people coming through the doors?
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Fun for all ages!
24 pages perfect bound with a matte cover. Size 5×7
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A dynamic collection of real-life stories from living, breathing, inspiring entrepreneurs. The authors of the book not only share with the readers how their path to business ownership began; but, they also include diverse and encouraging personal stories of challenges conquered along with tips and tools that aspiring entrepreneurs can use to accomplish their goals despite facing their own version of these very same obstacles. The experiences that our writers share concerning how they have overcome and conquered things in the midst of pursuing their passions will motivate all who are moved to turn its pages! We are fulfilling our destiny by allowing real entrepreneurs a platform to share their trials and then their triumphs, ultimately passing on the torch of dreams held by many of owning their own business.